Fred. Holidays has rebranded, after research showed its previous branding was confusing and ‘didn’t resonate’ with customers or agents.
The rebrand includes a new 52-page guide entitled ‘Re:imagine’, which introduces the new look and features eight distinct travel trends that the company predicts will be big in 2025.
Each section features a description of the trend accompanied by two sample packages.
The trends are: Re:wind, covering rail and sail; Re:charge, covering wellbeing and wellness; Re:connect, covering culture and multigenerational travel; Re:act, covering last-minute bookings; Re:wild, covering nature; Re:invent, covering solo travel; Re:fine, covering luxury travel and Re:align, covering stargazing.
Director of Tour Operations Tricia Birmingham said: “Following research, we realised that our old branding didn’t resonate with customers or trade partners and that our offering was confusing.
“The rebrand is not just about looking good – although that’s a big part of it – but is a declaration of our renewed vision – to be the go-to travel provider, setting the standard for excellence by offering a personalised service and expert guidance.
“Every single itinerary is designed with this in mind to inspire customers to explore the world their way, with the kind of trusted expertise that Fred. Holidays is known for. We are all very excited about this re-brand which takes Fred. Holidays firmly into the 21st century.”
To celebrate the rebrand, Fred. Holidays is running a two-month trade incentive programme called Re:ward.
Agents can earn £25 One4All vouchers on all bookings made during January and February 2025.
The value of the voucher depends on the booking value, with a £25 voucher paid on bookings of up to £5,000. The highest value voucher is £1,000, which is paid on bookings of more than £100,000.
Meanwhile, Fred. Holidays is extending its contact centre opening hours during January and February by three hours during the week, from 9am-8pm and by one hour on Saturdays, from 9am-5pm.
