Janine Marshall, who founded the homeworking group JLT (previoulsy known as Janine Loves Travel) is to open her first shop, in Bournemouth, by the start of next year.
At the same time, JLT Head of Business Growth and Operations Max Kelly will open a high street agency in Johnstone, near Glasgow.
Janine’s new shop will operate under a new luxury brand she has created, Agent Nouveau, while Max’s Glasgow store will operate under the same name as his online business, Loupr.
Janine described Agent Nouveau as a ‘travel and lifestyle boutique’ where she will combine her first loves of food and wellbeing with travel. Prior to launching JLT, which is a member of Protected Trust Services, she ran a matcha drinks brand and previously worked as a personal chef and food producer in both San Diego and Bournemouth.
“We’re creating a space where people can have a glass of something bubbly, relax on a sofa, and chat about their travel plans,” she said. “The space has an open-plan kitchen where we will host collaborations and events… bringing in more community events, foodie partnerships and ways to make travel planning feel super enjoyable and social.”
Max said opening a shop ‘feels like the natural next step’ to continue growing his business and looking after clients. “Loupr stands for immersive, meaningful travel – where you slow down, feel taken care of, and come away with something more than just a holiday,” he said.
“The retail space brings that message to life by giving people somewhere to come in, chat about their travel plans, and feel looked after, where the experience matches what the brand stands for.”
Janine said the idea for Agent Nouveau ‘has been a passion project in my head for about two years’ but she said that as her homeworking business grew so fast, she had no time, until now, to focus on it. She said JLT is on target to take £22 million in bookings in 2025, and it will launch a bookable website, built by Top Dog, for both agents and clients before Christmas.
