Somak Luxury Travel has appointed Scott Cumming as its new Trade Engagement Manager.
Scott previously worked as a Hays Travel Personal Travel Consultant, where he worked closely with Somak’s reservations team on providing tailor-made holidays and safaris for clients.
In his new role, he will act as the primary point of contact for Somak’s agent partners, ensuring they have the tools, training, and marketing collateral they need to grow their businesses.
Somak Chief Executive Ash Sofat said: “Scott brings a unique perspective, having been an agent himself.
“He understands the challenges and opportunities our trade partners face, and his expertise will be invaluable in helping agents maximise their sales potential.”
Scott added: “I’m delighted to join Somak at such an exciting time. Having experienced first-hand the incredible journeys Somak creates, I’m passionate about helping our trade partners grow their bookings through personalised support, creative campaigns, and exclusive offers.”
