Seaside Travel has appointed John Milburn to head up a new homeworking division, called Seaside At Home.
John spent 19 years at Hays Travel, including as Head of Homeworking and Telesales, then Marketing and Homeworking Director. In January 2023, he joined the tour operator Holiday Best as Chief Marketing Officer, based in Brentwood, Essex, but decided to leave two years later to return to the North East.
Since then, he has been an Account Director at broadcast media brand Communicorp UK. Communicorp worked with Seaside Travel on its first radio advertising campaign, launched earlier this month in partnership with Jet2holidays.
John said: “I’ve known [Seaside Travel founder] Nicola [Park] for years and, at a social event to celebrate the radio campaign a couple of weeks ago, we discussed setting up a homeworking company. I’ve been keen to get back into travel and Nicola has been thinking about setting up a homeworking side for a while.
“Seaside had been getting interest from homeworkers asking if there were opportunities, so this is the obvious next step. I’m from a homeworking background and Seaside is a family-run and trusted brand, so we’re excited about the next step.
John joins Seaside Travel on 4 August as Head of Homeworking. Initially, Seaside At Home will take on homeworkers in the North East but plans expand nationwide. John expects to take on between 10 and 20 homeworkers by the end of the year.
Seaside owns 13 branches in the North East, with its latest one opening in Low Fell, Gateshead, in April.
