First Class Holidays has launched a tailormade cruise brand, called First Class Cruise.
The cruise brand will offer ‘exceptional long-haul cruise experiences, with tailored pre and post itineraries’, the operator said.
It is part of a new group structure, which includes existing tailor-made, long-haul specialist First Class Holidays as well as recently acquired African Pride, which specialises in Africa and the Indian Ocean, and concierge service Knighton Reeve.
Daniel Gathercole, CEO at First Class Travel Group, said: “This rebrand represents our vision to establish a leading force in the long-haul tailormade travel sector.
“By bringing together our established brands and introducing the exciting First Class Cruise, we are enhancing our ability to offer premium, tailor-made experiences across both land and sea to our dedicated agent partners.
“First Class Cruise has been launched as a standalone brand for personalised cruise experiences, dedicated to high-end cruising with bespoke ground arrangements to cater for the growing demand we have seen.
“After months of development, we are excited to officially launch First Class Cruise in April, complete with a printed brochure and website.”
Agents who want to see a digital version of the brochure can email [email protected].
