First Choice Managing Director Bart Quinton Smith has been made Director of Marketing and Sales for TUI UK and Ireland.
He replaces Neil Swanson following his promotion to TUI UK and Ireland Managing Director.
Neil said: “Bart has extensive experience in sales and marketing roles in the UK business before he took the role of Managing Director for First Choice, including Director of Digital Marketing and CRM (customer relationship management).
“He will remain part of my UK&I board and he is absolutely the right person to lead the sales and marketing function to drive commercial success for the business.
“He’ll officially start his new role on 1 January, and we are currently in the process of recruiting for a new Managing Director for First Choice.”
Bart added: “I’m absolutely thrilled to be taking on this role following Neil’s appointment to Managing Director UK&I Region. When I joined TUI in 2010, my first experience was within sales andmarketing so having the opportunity to now lead this important area of the business is a real privilege.
“Under Neil’s leadership, our teams have worked hard to develop TUI’s relationship with independent travel agent partners, and it remains my priority to ensure that continues and agents are provided with everything they need to successfully sell TUI’s extensive range of holidays to their customers.”
