Dubai-based Emirates is to offer luxury cruise packages with TUI Group-owned Hapag-Lloyd Cruises.
The two companies will begin jointly developing and marketing luxury air-sea packages for Hapag Lloyd’s 500-guest MV EUROPA 2 and expedition ships HANSEATIC inspiration and HANSEATIC spirit from the start of the 2026/27 season.
The two companies said they will target premium customers and upscale trade partners in key markets.
Emirates Deputy President and Chief Commercial Officer Adnan Kazim said: “We’re eager to start our partnership with Hapag-Lloyd Cruises and are confident that we have the right approach in place to deliver a premium, consistent and seamless sea-air journey for our cruise customers.
“In Hapag-Lloyd Cruises, we also have a partner that shares our commitment to curating unique and personalised travel experiences for discerning travellers, which is aligned with our efforts to offer our customers high-quality, award-winning service and best-in-class products.”
Hapag-Lloyd Director Flight and Ground Operation Services Corinna Fritsch said: “We are truly delighted about the upcoming, even closer collaboration with Emirates – as our five ships, named the best in the world by Insight Guides 2025, combine ultimate comfort with a spirit of exploration.
“It is a great privilege to have a partner who shares our deep understanding of luxury and who values the exclusive, personal travel experience in the most remote corners of the world just as much as we do. We’re confident that our well-traveled and discerning guests will truly appreciate this and benefit from the offering.”
