Ella Resorts has appointed Claire Griffiths to the newly-created position of Trade Relations Manager for the UK as it looks to build its trade presence.
Claire joins the group – which operates a collection of luxury hotels in Greece – with more than 20 years’ experience in luxury travel, most recently as Associate Director at Saranta Associates.
She also spent a decade as UK Sales Manager for Sani Resort & Ikos Resorts, and has held sales and marketing roles at Grecotel Hotels & Resorts.
In her new role, Claire will focus on growing Ella Resorts’ UK retail distribution, increasing the brand’s presence through trade activity.
She will work alongside Sales Manager Miranda Boura, who has led Ella Resorts’ UK trade relationships since 2023.
The UK is one of Ella Resorts’ key markets and the appointment is part of the group’s plans to increase brand awareness and strengthen commercial partnerships.
Ella Resorts currently operates four properties across Rhodes, Corfu and Crete, including adults-only resorts Ella Elissa and Ella Álkyna, and family resorts Ella Helea and Ella Rocrita.
A fifth property, Ella Elyra in Corfu, is due to open in 2027.
Claire said: “I am thrilled to join Ella Resorts at such a pivotal moment in the brand’s international expansion. Ella Resorts represents an exciting, fresh approach to elevated hospitality.
“I look forward to working closely with our valued UK travel trade partners, sharing our vision, and driving strong, mutually beneficial growth across the market.”
Ella Resorts Chief Operations & Commercial Officer Panos Almyrantis added: “Expanding our presence in the UK requires partners who not only understand the nuances of the travel trade, but who also share our passion for exceptional hospitality.
“Bringing Claire on board to further support the work Miranda is doing will enhance Ella Resorts identity in the UK market. Claire’s deep-rooted agency connections and hands-on activation, paired with Miranda’s strategic commercial drive, position us perfectly to strengthen our trade partnerships and accelerate our momentum across the market.”
