EDreams ODIGEO is aiming to grow the number of members of its Prime subscription arm to one million in the next financial year.
The world’s biggest travel subscription platform expects to end the current financial year, on 31 March 2025, with 7.25m subscribers, up from just short of 2m in November 2021.
EDreams said there is ‘significant room for expansion’ and expects annual growth of at least 10% in Prime membership for years 2027 and 2028.
The company expects to achieve EBITDA of €180m in the current financial year, rising to between €215m and €220m in 2026.
CEO Dana Dunne said: “When we last set our guidance in 2021, we introduced the concept of Prime for the very first time. Today, Prime needs no introduction – it has become very established and is a recognised success, with its value and impact speaking for itself. Building on our delivery, our new guidance will help us scale our model higher and farther, driving strong growth by expanding our subscription base, increasing profitability, and further strengthening our cash generation capabilities.”
