The number of people choosing a package over other types of holiday has jumped in the past three months, according to new research by Jet2.
Jet2.com and Jet2holidays run monthly polls among more than 1,000 UK consumers and its reseach this month shows the number of people booking a package has increased five percentage points to 51% since February.
In the same period, the number of people preferring to book through multiple providers has dropped by six percentage points to 20%. Those choosing accommodation-only has dropped to 2%.
The primary reasons for choosing a package holiday have remained steady, with value (36%) and ease (36%) the main drivers. However, the benefit of ‘added security with one provider, e.g. ATOL/ABTA protection’ has increased by four percentage points since February to 26%.
In February last year, Jet2 reported a 19% growth in summer flight-only bookings compared with only 4% growth in package holiday sales, but its latest research suggests that trend has reversed.
CEO Steve Heapy said: “Consumers want assurance during times of uncertainty and package holidays provide that assurance.”
