Cunard is reporting a 23% year-on-year increase in bookings for 2024, following the launch of its new ship Queen Anne.
The cruise line made 73,000 additional bookings from 1 January to 31 October this year, compared to the same period in 2023.
Cunard said the launch of Queen Anne in May had been a ‘key driver of this success’ alongside the launch of its winter 2026, summer 2026 and winter 2027 programmes.
There was a 24% rise in bookings from UK guests and a 29% increase from North America.
Cunard added more than half of bookings in the first 10 months of 2024 had come from outside the UK with marketing campaigns driving a 22% increase in international bookings.
The brand also saw a 49% rise in first-time guests, compared to the same period in 2023.
President of Cunard Katie McAlister said: “As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance.
“As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel.”
