Kerzner International Regional Director of Sales and Marketing Craig Jeffs has joined Domes Resorts as Head of Sales – UK and Ireland.
He will lead the existing UK and Ireland team as the hotel group prepares to open five new properties across Greece, Spain and Portugal Greece this year.
Craig is tasked with ‘focusing on scaling trade partnerships further, elevating the brand’s luxury positioning, and driving revenue growth through tour operators, consortia, luxury agencies, and airline partners.
Group Commercial Director Manos Vatzolas said: “We have built something exceptional in the UK over the past 20 years – strong relationships, consistent commercial performance, an amazing team and a reputation as one of the easiest hospitality brands to work with. Craig’s job is to take this further.
“With five new properties opening this year and clear ambitions across Europe, we needed a regional leader who could match our pace. Craig’s track record and the respect he carries in this market made him an obvious choice. I’m looking forward to working alongside him as we enter this next phase.”
Craig said: “Domes has built a remarkable platform in this market with trusted relationships, a loyal partner network, and a brand that delivers. My focus is to build on that foundation and elevate its positioning further as the portfolio expands.
“Joining at a moment of such growth and real momentum behind the business is an opportunity I couldn’t pass up. I’m looking forward to reconnecting with partners and showing them what’s next.”
On a post on his LinkedIn page, Craig said: “
“What drew me to Domes is the clarity of vision: a brand that blends lifestyle, design, and experience-led hospitality, while building a commercial platform that can truly scale across key international markets.”
The Domes Resorts portfolio includes family resorts, adult-only venues, legacy hotels and ultra all-inclusive hotels.
