Cruise association CLIA UK & Ireland has revealed details of this year’s Cruise Week 2025, which will take place from 15-21 September.
About 40 ocean, river, expedition, luxury and small ship cruise lines will be supporting the trade-focused week.
Plans include what CLIA has called ‘The UK’s Biggest Cruise Event’ on Tuesday, 16 September, with both agents and cruise lines encouraged to host activities such as customer-facing events, ship visits, and internal training.
Cruise lines will be running incentives throughout the week to give agents the chance to win prizes.
Prizes will also be awarded to agents who have supported Cruise Week across various categories, including best window or shop display, social media campaign, internal training event, customer-facing event and overall campaign.
CLIA UK & Ireland Managing Director Andy Harmer said: “Cruise Week is always a fantastic opportunity to shine a spotlight on our sector, so we’re building on the momentum from this year’s CLIA Conference to make 2025 bigger and more engaging than ever.
“We’re committed to equipping agents with the tools, insights and inspiration they need to drive enquiries and bookings – and to demonstrate exactly how cruise continues to go beyond expectations for every type of traveller.
“With dedicated support, special incentives and national visibility, Cruise Week will once again underline the amazing potential of selling a holiday at sea.”
