The Civil Aviation Authority has launched a campaign ahead of Peaks encouraging consumers to check for ATOL when booking.
The eight-week campaign – which the CAA describes as ‘disruptive and engaging’ – will appear across channels including Facebook, Instagram, YouTube and Spotify.
It will feature four different people advising travellers to check their chosen travel company is protected by ATOL ahead of booking their summer holiday.
The launch of the campaign follows research conducted by the CAA in November that revealed 72% of UK consumers plan to book a summer holiday, spending an average of £2,525 on the trip.
CAA Head of ATOL Michael Budge said: “We are excited to be launching our new ATOL communications and advertising campaign; demonstrating a new and engaging style for us, but one that we hope with encourage consumers to stop and check their holiday is financially protected by the ATOL scheme, before they book.”
