Barrhead Travel has unveiled its Peaks campaign, which will focus on the benefits of booking with an agent.
Rather than highlighting cost savings and destination content, the company wants to showcase its ‘best assets’ – its agents.
The campaign slogan will be ‘We’ll cut the blah, so you can do the ahhh’ and adverts will be run across regional and national television, radio, social media and print.
The television advert launches on Christmas Day and will run through until February.
Staff will also have a badge which will say ‘Let me cut the blah’.
Barrhead Travel said the campaign is ‘designed to capture the frustration of would-be holidaymakers who are overwhelmed with online noise and information-overload’ and highlight the ease of booking with an agent.
Managing Director Nicki Tempest-Mitchell said: “We were always clear that to support another successful January, we needed to have standout in the market. Travel marketing, particularly in January, can often be heavily focused on either deals or supplier-led content. We wanted to focus on our best assets – our people – and move the dial to point to the many benefits of booking with a trusted agent.
“Trying to book a holiday can be overwhelming, and we set out to capture the frustrations that people have in a noisy online booking setting – and then present the ultimate solution, which is booking with someone who’ll take care of the details.
“We can already clearly see a shift in consumers moving to travel agents – particularly amongst the younger demographic – and I do think that 2025 will be a pivotal year in attracting new audiences.”
Barrhead Travel announced in October that it will undergo a full brand refresh during 2025 to mark its 50th year in business.
