Barrhead Travel has launched its brand refresh, using the slogan ‘Travel that’s right up your street’.
The new brand – developed following consultations with over 100 colleagues, the leadership team, and customers – retains Barrhead’s red logo, with updated artwork and styling.
Its debut campaign will launch across all channels for January Peaks, including a TV advert that was filmed in its Silverburn store.
Marketing Director Paul Whitters said: “Our brand relaunch was never about reinventing who we are – it was about truly understanding what we stand for as a business and bringing together what makes Barrhead Travel unique. Since we were founded back in 1975, we’ve always remained true to our roots: prioritising our people, their expertise, and the investment in communities we serve.”
Managing Director Nicki Tempest-Mitchell said: “Our brand relaunch is the result of several years of planning. High street travel agents have often been perceived as a ‘traditional’ method of booking holidays – but we’re here to challenge that notion and change perceptions as we move into a new era of holiday booking and travel.
“We’re revitalising the concept of a high street travel agent – in fact, we have been for some time through store refurbs, integration of technology, in-store experiences and the introduction of our new customer-facing uniform which launched in 2023.
“The new brand represents everything we stand for: real honest advice from trustworthy local travel experts who just get you. I’m confident the relaunch will set us up for standout this Peak season and help us deliver another record-breaking year.”
