Attraction World Group is launching a new website, gbtix, to sell tickets to British theme parks, activities and historic landmarks direct to consumers.
Gbtix follows the launch of the Group’s direct-sell FloridaTix website.
CEO Olly Nicholls said: “We are very excited to be launching a dedicated UK site.
“The business has grown exponentially in the last 12 months, and this is another example of how strong our brand has become.
“We have a ready-made database of clients who are brand loyal with an appetite to explore Great Britain.”
Olly said the UK is set to become its most successful destination outside of Florida.
“Whilst we will launch our BETA version in time for Black Friday (25 November) with our traditional experiences, we will be adding family favorites like cinema, dining, experience days, petting zoos and local activities over the next few months through our partnerships within the UK family sector.
“We will also be eyeing acquisitions across the UK ticketing market to help scale this new brand aggressively in time for the Easter holidays.”
