APT Travel Group has launched its Travelmarvel programme as a standalone brand, aimed at the growing premium travel market.
The group says it now has a clear two-brand structure, one for four-star premium flexible travel with Travelmarvel and one for luxury five-star fully inclusive experiences with APT.
The brands’ Managing Director for UK and Europe Paul Melinis said: “Our vision is clear – the market is shifting, and we are determined to meet evolving traveller expectations with the launch of Travelmarvel as a standalone entity, allowing us to speak directly to the premium customer with the tone, product, and experience they are seeking.
“Following more than 20 years in the UK operating under the APT umbrella, the demand for Travelmarvel product has increased exponentially, and it’s only right that the brand now stand on its own to deliver even more flexibility, better value and curated experiences without sacrificing comfort or care.
“For our trade partners, the launch of Travelmarvel brings greater clarity, better focus and new opportunities.
“Agents will continue to work with the same friendly call centre team, now equipped with dedicated Travelmarvel experts specially trained to support and grow premium sales with confidence.
“They’ll also benefit from targeted sales and marketing tools designed to resonate with premium customers, clear brand messaging to simplify client matching, and ongoing commission structures and trade support, which remain unchanged.”
He added: “With two distinct brands, we’re giving our partners more tools to match the right product to the right client, whether they are seeking exceptional value or fully inclusive holidays.
“That means more bookings, stronger conversion, and increased client loyalty.”
APT is also launching a brand-new website for Travelmarvel to improve agent experience online.
