Panache Cruises has promoted Senior Partnerships and Marketing Director Anna Perrott to Chief Commercial Officer.
Anna has been with Panache for nearly three years. She joined in February 2023 as Head of Supplier Relations and became Partnerships Director a year later.
Before joining Panache she was Business Development Manager at Windstar.
Luxury retailer Panache expanded with three new sales agents this summer after reporting record turnover of £35m for the 12 months to the end of July 2025.
The turnover equates to a 56% rise from the £22.5m turnover the Chorley-based firm achieved for the same period in 2023-24.
