Luxury operator A&K Travel has rebranded its Sanctuary Retreats portfolio of safari camps, lodges and river boats under the banner A&K Sanctuary.
The new branding will be rolled out across the portfolio, including new individual property logos.
The rebrand is part of a larger investment in A&K’s portfolio, which includes the rebuilding of two of its lodges, Baine’s Lodge in Botswana’s Okavango Delta and Gorilla Forest Lodge in Uganda, both of which will reopen in mid-2025.
Next summer, A&K Sanctuary will launch Pure Amazon, a new boutique river boat on the headwaters of the Amazon in Peru. It will be A&K Sanctuary’s first product in South America.
Also new for A&K Sanctuary will be Kitirua Plains Lodge in Amboseli National Park, opening in early 2026 in Kenya.
“We are thrilled to introduce A&K Sanctuary to the world, complete with a revitalized brand identity, an industry-leading website, and a digital world that complements the award-winning product and service, alongside ambitious plans for global expansion,” said CEO Cristina Levis.
“This rebranding is not simply a name change – it’s a commitment to further elevate the guest experience, expand our portfolio, and continue delivering the exceptional service, accommodations, and authentic experiences that A&K Sanctuary is renowned for.”
