Travel agents were recognised last night (26 February) at the UK Cruise Awards 2026 hosted by Carnival brands Cunard, Holland America Line, P&O Cruises, Princess Cruises and Seabourn.
Held at 8 Northumberland Avenue in London, the masquerade ball-themed evening brought together over 200 industry guests to celebrate the achievements of the past year.
BBC Radio 2 DJ Sara Cox hosted the event for the second consecutive year, with Chris Stark of Capital Breakfast performing an evening DJ set.
Each cruise line recognised two ‘outstanding’ travel partners, presenting Partnership Achievement Awards for exceptional collaboration and Outstanding Contribution Awards for long-term dedication to their brands.
Additional accolades were also awarded to travel partners and individuals who have ‘demonstrated excellence’ in specific areas.
Carnival UK & P&O Cruises president Paul Ludlow said: “The UK Cruise Awards continue to showcase the pivotal role our travel partners play in driving the industry forward. Their commitment and creativity are truly inspiring and it’s a privilege to celebrate travel agents who bring such passion to delivering exceptional cruise holidays. We look forward to achieving even more together in 2026.”
Bolsover Cruise Club took home the group’s Excellent Innovation Award, presented by Cunard President Katie McAlister.
Travel Counsellors was recognised by the Carnival brands forExceptional Customer Care, presented by Seabourn’s UK & EMEA Vice President Lynn Narraway and Princess UK, Ireland, & EMEA Vice President Eithne Williamson.
Dan Wishart of TUI received the Rising Star award, Presented by Cunard’s Associate Vice President of EMEA Sales Iain Baillie and P&O Cruises Associate Vice President of Sales and Distribution Ruth Venn.
The cruise lines’ individual winners were:
Cunard:
Partnership Achievement Award: Bolsover Cruise Club
Outstanding Contribution: Iglu Cruise
Holland America Line:
Partnership Achievement Award: ROL Cruise
Outstanding Contribution: Iglu Cruise
P&O Cruises:
Partnership Achievement Award: ROL Cruise
Outstanding Contribution: Hays Travel
Princess Cruises:
Partnership Achievement Award: Cruise 118
Outstanding Contribution: Iglu Cruise
Seabourn:
Partnership Achievement Award: Six Star Cruises
Outstanding Contribution: Sovereign Cruise Club
