The Advantage Travel Partnership will host its 2025 Latitude Cruise Conference on Princess Cruises’ Sky Princess this October.
The conference will be held on the ship from 14-17 October 2025, with delegates boarding in Southampton and disembarking in Hamburg, Germany.
The theme of the conference will be ‘The Sky’s the Limit’ and will include a three-night stay on Sky Princess as well as excursions in Hamburg.
Advantage Commercial Director John Sullivan said: “We are thrilled to be working with Princess Cruises for what is our annual hero cruise event and our fourth Latitude Cruise Conference. This event has fast become one of the key conferences in the travel calendar, for members and supplier partners alike. We’re always looking forward, aiming to support any business wanting to grow further in the sector.”
Commercial Manager for Cruise Jonny Peat added: “The attendance for our Latitude Cruise Conferences grows stronger each year and what we have planned for this coming event, with delegates hearing from senior cruise leaders and experts from all sectors of cruise, makes it another unmissable event.”
Princess Cruises VP UK & Europe Eithne Williamson said: “We are thrilled to host the Advantage 2025 Latitude Cruise Conference aboard the magnificent Sky Princess. This unique event will not only strengthen connections within the Advantage community but also provide an unparalleled opportunity for delegates to experience the Princess difference first hand. By harnessing the collective expertise of Advantage members, we aim to drive exceptional performance in the UK market.”
Last year’s conference was held onboard Ambassador Cruise Line’s Ambience and Advantage said it saw bookings with the line increase through agents who attended, with passenger numbers up 92% year-on-year. Revenues were also up 77% year-on-year post-event.
At the 2024 conference Jonny said the consortium was launching a new cruise marketing programme for members after seeing cruise sales revenue increase over the year.
Registration is open to all Advantage members now.
