Advantage Travel Partnership will hold its next Latitude Cruise Conference onboard Riveria Travel’s newest ship Radiance, which launched in June.
Cruise Director Jonny Peat made the announcement on the final evening of this year’s conference, held on Princess Cruises’ Sky Princess as it sailed from Southampton to Hamburg in Germany.
The conference was last held on a river ship two years ago – on Uniworld’s Joie de Vivre in Paris – and Jonny said Latitude’s decision to return to the river for 2026 followed a 24% increase in both river cruise passengers and revenue in September. “It is the gift that keeps on giving,” he added. “River is like a runaway train.”
The 2026 Latitude Cruise Conference will be a three-night event, sailing from Budapest on 14 November along the Danube. Latitude will take over the entire ship, which has 176 berths.
Vicky Billing, Riviera Travel Director of Trade & Partnerships UK & Ireland, said: “We’re absolutely thrilled to be partnering with Advantage for their Latitude Cruise Conference in 2026.
“What makes this collaboration even more exciting is that the event will take place aboard one of our flagship vessels, Radiance.
“This ship is truly transformational in the river cruise industry, showcasing remarkable features including a stunning split-level lounge and an exquisite mosaic specialty restaurant that will undoubtedly impress all attendees.
“This is an incredibly exciting time for both Riviera and Advantage, and we eagerly anticipate working together to create a truly magical and memorable experience for Advantage members. Roll on 2026!”
This year’s Latitude Cruise Conference attracted 117 delegates, including 60 Advantage members and 40 suppliers.
