Advantage Travel Partnership’s Lee Ainsworth has been promoted to take on additional responsibility for the membership division.
Lee, who has been with Advantage for more than a decade, was appointed Strategy Director in December 2024 and now becomes Membership & Strategy Director, with immediate effect.
CEO Julia Lo Bue-Said OBE said: “Lee’s decade of experience working with Advantage gives him deep knowledge of our business, enabling him to drive our membership strategy forward with clear focus, delivering initiatives that further empower the interests of our members, championing our vision of being the ultimate partner for the global travel community.
“Working alongside the Executive Leadership and the wider team, Lee will deliver high-impact priorities creating a digitally enhanced approach, and evolve membership models that ensure Advantage remains relevant while growing its scale and leverage.
Lee added: “My priority is to shape and lead the strategic direction of our membership strategy, working alongside our expert team as we build a future-ready membership proposition that truly reflects the ambition and spirit of our community.”
Julia also announced a newly defined Executive Leadership Team to operate at group level, which she says ‘will drive strategic focus and ensuring alignment across the business’.
The team comprises:
- Paul Nunn, Chief Operating Officer
- Xian Mayes, Chief of People
- Nick Rowe, Finance Director
- Andrea Caulfield-Smith, Managing Director – Global Business Travel
- John Sullivan, Commercial Director
- Lee Ainsworth, Membership & Strategy Director
- Alexis Coles-Barrasso, Chief of PR & Corporate Affairs
