The Advantage Travel Partnership has partnered with AS Training to run a 12-week programme aimed at supporting new and returning frontline staff.
The programme, called Travel Academy, is designed for any Advantage members who are starting out in their travel career or coming back to the industry and looking to refresh their knowledge and confidence.
It will cover skills such as customer service, sales, marketing and AI, as well as training on different holiday types, including ski, cruise, adventure and touring.
The programme was first launched in 2024 and is being brought back in March this year in response to demand.
Advantage has encouraged employers to promote the Travel Academy to its employees in a bid to ‘upskill your team, support development and invest in the future of your business’.
Head of Business Development at Advantage David Moon said: “The Travel Consultant Academy launched in October 2024 as a direct answer to our members’ call for comprehensive, structured training for frontline staff entering the industry, and the response has been really encouraging.
“With demand continuing from members who missed out on the inaugural course, we’re thrilled to announce its return in March 2026.
“This isn’t just another training programme, it’s a transformative experience that builds genuine confidence, sharpens critical skills and equips consultants with practical knowledge they can put into action from day one.
“Our strategic partnership with AS Training has been the cornerstone of this success, delivering cutting-edge industry expertise and dynamic, highly relevant content that doesn’t just educate, it empowers.
“Together, we’re helping our members not only grow and diversify, but truly future-proof their businesses in an ever-evolving travel landscape.”
