ABTA has revealed its 2025 Destinations to Watch list, featuring 10 different holiday ideas.
The list has been published as part of ABTA’s Peaks marketing and PR campaign, ahead of Sunshine Saturday.
The report says 68% of people intend to take a holiday abroad this year and 53% are seeking a break in the UK.
People are also looking to explore somewhere new, with 48% wishing to head to a city or resort they’ve not been to before, and 45% looking to explore a different country entirely.
The purpose of Destinations to Watch is to offer ideas and inspiration to explore lesser-known places or get a new take on a familiar place. The destinations are selected by ABTA experts, reflecting customers’ sentiment and trends ABTA is seeing in the market, rather than being a simple selection of the ‘most popular’ or most visited locations.
The 10 Destinations to Watch in alphabetical order are:
- Belize, which ABTA describes as a ‘pocket-sized tropical paradise and nature lover’s delight’
- Denmark, described as a ‘Scandinavian gem’
- The northern island of Hokkaido, Japan
- Hungary, which ABTA says has ‘one of the world’s greatest cities, that won’t break the bank’
- The Islands of the Cote d’Azur, France
- Le Marche, Italy, described as ‘one of Italy’s best kept secrets’
- Malawi, which ‘packs a great deal into its compact borders’
- Oviedo and more, Spain: An ‘undiscovered gem easily reached with direct flights from the UK’
- Quebec, Canada, which ‘reflects its French heritage in language, architecture and culture’
- Tasmania, Australia, described as a ‘spectacularly beautiful paradise’
View the Destinations To Watch report here.
