ABTA is supporting its members throughout Peaks with a new ‘Travel with Confidence’ campaign, encouraging UK travellers to ‘Book It’ with an ABTA agent.
The campaign will run from 26 December until 2 February 2026, highlighting the benefits of booking with an ABTA member.
It will feature digital ads on YouTube, Facebook and Instagram, alongside radio advertising on Heart Digital UK set to the Moloko song The Time Is Now.
It also includes collaborations with travel influencers targeting families, solo travellers and younger audiences.
A marketing toolkit, including social media assets, is available for agents.
ABTA Director of Communications Graeme Buck said: “The Peak booking period is vital for our members and we want to do all we can to support them.
“Our research shows just how much trust people place in ABTA members. Earlier this year, 88% of people told us they are more likely to book a holiday with an ABTA member than a non-member, and more than half say they would be willing to pay more for that added reassurance.
“The ‘Travel with Confidence’ campaign is designed to build on that trust. One phase of last year’s campaign brought a 74% increase in people using our member search on abta.com – demonstrating how it drives interest in booking with ABTA members. This year’s activity is about continuing that momentum and supporting members during the peak booking season.”
