Kenwood Travel Head of Sales Roberto Balasco is to join ABTA as Head of Membership, replacing Danny Waine who is leaving next month to pursue personal ambitions.
Prior to joining Kenwood Travel, Roberto worked for a number of other ABTA member businesses including Celebrity Cruises, Kuoni and Thomas Cook.
He takes up his new role on 13 January, from when he will be supporting ABTA members and helping to drive the association’s membership strategy.
Director of Financial Protection and Membership Rachel Jordan said: “With almost 30 years’ experience in travel, we’re really excited for Roberto to join our team.
“He has a passion for the travel industry, deep experience in the sector, and a real understanding of the benefits of being an ABTA member.
“This, along with his strategic experience and his commitment to delivering a premium service for businesses, makes Roberto well-placed to take over the Head of Membership role and provide exceptional support to our members.”
Roberto said: “I look forward to meeting our members at events, supporting them and seeing how we can further engage with ABTA members through new strategic ideas.”
