Abercrombie & Kent has unveiled a brand overhaul, which the operator says captures the spirit of adventure of its founder Geoffrey Kent.
The rebrand includes a new tagline: Life, Well-Travelled.
A&K Travel Group Chief Marketing Officer Peter Chipchase said: “Joining A&K, I quickly became obsessed with Geoffrey Kent’s founding act, and his ethos of ‘adventure by day, luxury by night’.
“At the heart of the brand’s DNA is this original spirit of adventure and discovery but done in a beautifully elevated and curated way. Life, Well-Travelled is about unlocking a world of impossible possibilities – when you travel with A&K, you know you’re doing it right.”
The rebrand includes a new customer magazine, called Souvenir, and follows the operator’s recent renaming of its Sanctuary Retreats portfolio to A&K Sanctuary.
