The Saint Lucia Tourism Authority (SLTA) has become Official Destination Partner of Arsenal Football Club.
The partnership begins in August, at the start of the 2026/27 football season, and the partnership will give Saint Lucia global exposure online and brand visibility at Arsenal’s Emirates Stadium, across Premier League, Women’s Super League and cup matches reaching millions of people worldwide.
The agreement will also support the creation of an Academy Hub in Saint Lucia, creating mentorship and pathways for young players.
Saint Lucia Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage Dr Ernest Hilaire said: “As Premier League and Champions Cup champions, Arsenal begins the new season with momentum, while Saint Lucia continues to record strong visitor arrivals.
“This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community, and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”
Saint Lucia Tourism Authority Chairman of the Board of Directors Thaddeus M. Antoine, Dr Ernest Hilaire, Juliet Slot and Saint Lucia High Commissioner Anthony Severin
Arsenal Football Club Chief Commercial Officer Juliet Slot said: “We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset.
“We want every Gooner, whether they’re in Islington or Saint Lucia, whether they’ve been supporting us for 50 years or five, to feel and see themselves in our club. This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”
