Citalia has hosted 70 travel agents across seven UK cities as part of a nationwide dinner tour aimed at strengthening trade relationships and sharing sales opportunities.
The Specialist Holidays Group (SHG) trade team hosted agents in London, Edinburgh, Cardiff, Belfast, Manchester, Birmingham and Bristol during August.
The dinners, held at Six by Nico restaurants, gave agents updates on booking trends, customer demand and opportunities across Italy, including late-summer availability and the benefits of securing 2027 holidays at current prices.
The events also highlighted Citalia’s 97 years of Italy expertise, alongside its range of exclusive hotels and curated itineraries.
SHG Trade Partnerships Manager Kim Sellman said: “Our August events were a great success. As well as bringing together a very lovely bunch of our partners in seven locations across the UK, we were treated to amazing food and hospitality from Six Nico and all left feeling inspired and fully up to date on all Citalia offers our agent partners and their customers.
“At almost 100 years old, Citalia has been a firm favourite and recognised market leader for generations of agents. Until recently, Citalia’s profile has dropped across the industry. This tour was designed remind and introduced agents to all Citalia offers those seeking authentic Italian holiday experiences.”
SHG Director of Trade Partnerships Jorge Quibell added: “Italy is all about bringing people together around the table, so it felt fitting to connect with our agent partners by breaking bread together.
“These dinners are an opportunity to thank agents for their continued support, remind and share the latest opportunities from Citalia and discuss what’s happening on the frontline of the travel industry in relation to travel to Italy.
“For 97 years, Citalia has built a reputation as The Real Italy Experts. Our team’s knowledge, long-standing relationships and access to hidden gems, exclusive hotels and experiences and unsurpassed knowledge of all Italy has to offer, gives agents real confidence when recommending us to their customers.
“We’re seeing strong demand both for late summer travel and for customers looking to secure next year’s holidays early. These events are about ensuring agents have the insight, product knowledge and support they need to make the most of those opportunities.”
