VIVA Cruises has launched a new AI-powered tool designed to help travel agents match clients to the right river cruise.
The ‘AI Travel Advisor’ is now live on the river cruise line’s website, accessible via a star symbol on the right-hand side of the page.
Agents can input preferences such as destination, duration, interests, travel style and budget, and the tool will suggest suitable available itineraries. Follow-up questions can be asked to refine results, with the conversation adapting in real time.
Director of Sales UK & Ireland and Australia & New Zealand Michelle Daniels said: “For our travel agent partners, this new bespoke AI tool gives them a faster and more intuitive way to match clients with the right river cruise.
“It can save time on research, speed up the booking process and help agents deliver more personalised holiday suggestions. The ability to refine recommendations through real-time conversations also makes it easier to respond to changing client requirements.”
