Swan Hellenic has launched a group travel programme, which it says is ‘a powerful tool’ for travel agents to grow their businesses.
Benefits are offered to groups of eight or more guests, including protected pricing so there’s no risk they will see a lower price advertised elsewhere.
Agents will receive an additional 2% to 4% on group bookings, a reduced tour leader threshold, and group spaces can be held without an initial deposit.
The cruise line said the new programme was aimed at guests with special celebrations, such as honeymoons, anniversaries and birthdays, family and friends’ reunions, and professional networks or special interest groups.
“Corporate events and incentives are also richly supported, from training trips and reward programmes to leadership retreats – all in an exclusive, culturally rich environment equipped with full facilities,” it said, adding: “Because Swan Hellenic’s luxury boutique ships accommodate just 152 or 192 guests, an intimate, private atmosphere is guaranteed.”
All meals, most drinks, tips, wi-fi and excursions are included in the group package, and many sailings also include group return transfers and pre-cruise hotel rooms.
Extras include onboard credit and private events to ‘premium’ gifts. Groups can also customise their experience with events such as special dinners, cocktail receptions and curated excursions.
“Our new Group Travel Programme is designed to be simple, flexible and rewarding for travel agents, while delivering the extraordinary experiences and enhancing the value for which Swan Hellenic is famous,” said VP of Global Sales Carlos Garzon. “This is about giving our partners the tools they need to create something truly memorable for their clients.”
The programme is available for all 2025 to 2027 cruises.
