Riviera Travel will host its first fam trip for travel agency marketing staff in April.
The company will take nine trade marketers on its ‘Amsterdam, Kinderdijk and the Dutch Bulbfields’ river cruise onboard Emily Bronte ship.
Riviera said it decided to host the trip for marketing team members following feedback at its agent committee meeting.
It said they will gain insight and content to support future marketing activity, as well as experience the product.
The trip will be hosted by Roxy Glendon, Riviera Travel’s Channels Marketing & PR Manager.
She said: “Launching the first dedicated marketing fam trip in the industry is an exciting step for Riviera Travel. Our marketing partners are essential in how our holidays are sold through our trusted travel agent partners, and we believe it’s valuable for them to experience our product exactly as our guests do.”
Head of Trade UK Amanda Docherty added: “We’re thrilled to be able to organise a fam trip solely for our marketing partners. Marketing plays a key role in trade bookings, and we’d like to not only provide marketing professionals with first-hand experience of our product, but we also want to say thank you for all their hard work in bringing Riviera to life.”
