Princess Cruises has enlisted celebrity husband-and-wife duo John Torode and Lisa Faulkner to help promote its food and beverage offering.
The line has teamed up with the TV presenters, alongside chef Marcus Bean and mixologist Andy Clarke.
They will feature across the line’s marketing channels, including its ‘Culinary Champions Hub’ on princess.com, print media, social platforms, video-on-demand, and in travel agent communications.
Princess is also planning to launch an incentive for agents to win culinary-themed prizes, but has yet to reveal the details.
Princess Cruises UK and Europe Marketing Director Suzanne Korff said: “Travel agents can expect vibrant, ready-to-use social content, compelling marketing materials, and opportunities to take part in exciting giveaways and exclusive experiences. It’s the perfect recipe for inspiring our customers – and sparking ideas for their next Princess Cruises adventure.”
