Ambassador Cruise Line is set to appear in the new series of Channel 5’s The Cruise: Fun Loving Brits at Sea.
The cruise line’s ships Ambition and Ambience will feature in the 20-part series, which begins on 29 September.
The daytime show will follow groups of friends and families as they sail around the Netherlands, Portugal, Spain, Italy, France and Greece.
To coincide with the series, Ambassador is launching both a trade and consumer marketing campaign.
Trade partners will be supported with episode-linked itineraries, window displays, posters and messaging.
Ambassador Chief Marketing Officer Gordon Nardini said: “The series is a rare opportunity to put our affordable quality proposition in front of a national TV and digital audience. With 5’s combined reach, we have an incredible platform to inspire new guests to discover what makes Ambassador the UK’s leading independent cruise brand.
“Daytime TV exposure across four weeks is set to considerably amplify brand awareness and inspire bookings across this and future seasons, helping us extend our reach to a receptive audience that aligns perfectly with Ambassador’s core market of over 50s adults seeking affordable quality cruise experiences.”
The Cruise: Fun Loving Brits at Sea will be on Channel 5 on weekdays at 4pm from 29 September.
