A-ROSA River Cruises has appointed AVIAREPS as its General Sales Agent (GSA) for the UK and Ireland.
With immediate effect, the company will support the river cruise line, working with agents and providing promotions and advertising materials to the trade.
AVIAREPS’ remit will also include organising and supporting fam trips, events, travel trade activities, delivering travel agency trainings and webinars, and managing client and partner relationships, including after-sales support and enquiry handling.
It will also support A-ROSA’s marketing and PR activities.
AVIAREPS COO for Tourism Thomas Drechsler said: “We are honoured about the appointment as Sales and Marketing Representative for A-ROSA River Cruises. We are committed to supporting the brand’s growth by strengthening commercial partnerships, elevating trade engagement and increasing brand awareness across the UK and Ireland.”
A-ROSA Key Account Manager Regina Schudrowitz said: “We are very pleased to enter this partnership with AVIAREPS and have been impressed by their structured, analytical, and performance‑driven approach from the very beginning.
“With clear processes, data‑informed planning, and efficient coordination, this collaboration lays a strong foundation for strengthening our position in the UK market. By combining expertise, market intelligence, and defined objectives, we look forward to a long-term partnership to achieve measurable impact and sustainable growth.”
